Transform your Creativity into a Thriving Business

Whether you’re starting out or ready to scale, this is your roadmap to success. Clear steps, practical tools, and expert insights to build a business that works for you.

Everything you need to attract clients, price your work, and grow your business—without the guesswork.

When I began my career as a freelance illustrator and graphic designer over 15 years ago, I was passionate about my craft but overwhelmed by the business side of things. Finding clients, pricing my work, and building a portfolio that stood out felt like an impossible puzzle. I made plenty of mistakes, spent countless hours second-guessing myself, and learned the hard way.

Fast forward to today, I’ve built a six figure creative business working with brands like Google, Greenpeace, Pfizer, and Transport for London. Now, I want to give you the tools and strategies I’ve learned to help you do the same. I’m sharing everything I wish I’d known back then—so you can skip the guesswork and start seeing results faster.

These step-by-step guides and coaching programs are designed to help you:

  • Gain Clarity: Know exactly how to price, market, and showcase your work.

  • Build Confidence: Stop second-guessing yourself with proven strategies and actionable advice tailored for creatives.

  • See Results: Attract the right clients, increase your income, and build a business that works for you—not the other way around.

Is this right for you?

  • If you’re just starting out: You’ll get practical tools to lay a strong foundation.

  • If you’ve hit a plateau: Refine your strategy, attract bigger clients, and increase your income.

  • If you’re ready to scale: Learn how to diversify your income and streamline your business for long-term success.

I’ve been where you are, and I know how overwhelming it can feel. That’s why I’ve packed these guides and programs with real-world strategies that work—not generic advice you’ll find online.

Take your pick:

  • Step-by-Step Guides: Actionable advice, checklists, templates, and tools to master cold outreach, pricing, portfolio building, and more.

  • 1:1 Coaching: Personalised guidance tailored to your unique challenges and goals.

  • The Creative Circle Membership: Weekly tips, projects, and a monthly Q&A to keep you moving forward.

Everything you need to build, grow, and thrive as a creative professional—all in one place.

If you’ve been waiting for the right tools to take your career to the next level, this is it. These are the resources I wish I’d had—and now they’re here for you.

Let’s make it happen together.

The Portfolio Building Guide

$15 AUD

    • An 11-Page Guide: Packed with actionable insights and strategies to craft a portfolio that works for you.

    • Interactive Exercises: Identify your ideal clients, brainstorm targeted projects, and refine your approach step by step.

    • Portfolio Building Checklist: A no-stress guide to ensure your portfolio is polished, professional, and ready to impress.


    • Tailored for Creatives: Designed specifically for illustrators and graphic designers who want to showcase their unique value.

    • Practical Advice: From storytelling to structure, you’ll get clear, actionable tips to elevate your portfolio.

    • Real Results: Build a portfolio that not only looks great but also connects with the clients and projects you’ve been dreaming of.

The Pricing Guide

$25 AUD

    • 13-Page Pricing Guide: Learn how to calculate your rates, choose the right pricing models, and confidently communicate your value to clients.

    • Pricing Cheat Sheet: Benchmark your rates with average pricing for both graphic designers and illustrators, tailored by experience level and project type.

    • Negotiation Scripts: Handle pushback confidently with ready-to-use responses for common pricing objections.

    • Payment Tracker: Available in Excel and Google Sheets, making it easy to manage invoices and stay organised.

    • Invoice Template: Professional and customisable, offered in both Google Docs and Word formats for seamless invoicing.

    • Actionable Checklist: From calculating your baseline rate to adjusting pricing annually, ensure you’re covering all the essentials.

    • Built for Creatives: Designed specifically for freelance designers and illustrators navigating the pricing landscape.

    • Comprehensive & Actionable: Step-by-step advice that simplifies the art and science of pricing.

    • Real-World Examples: From cheat sheets to negotiation tips, get the tools you need to price your work effectively.

The Client Outreach Guide

$35 AUD

    • A 24-page comprehensive guide covering everything you need to know about cold outreach.

    • 13 ready-to-use email templates tailored for graphic designers and illustrators at different career stages, with filled-out examples to show you exactly how it’s done.

    • Interactive exercises to:

      Identify your ideal clients; build a targeted mailing list; and craft the perfect pitch that grabs attention.

    • An outreach checklist to track your progress and ensure you’re on the right path.

    • A client outreach mailing list and tracker template, available in both Excel and Google Sheets formats, designed to help you organise contacts and track responses efficiently.

    • Built for Creatives: Designed specifically for illustrators and designers who want to attract the right clients.

    • No Guesswork: From identifying decision-makers to writing the perfect pitch, this guide walks you through every step.

    • Proven Strategies: Personalisation, value, and follow-up techniques that open doors to long-term opportunities.

The Complete Toolkit

$95 AUD

    • A 55 page guidebook, with comprehensive chapters on everything from portfolio creation, pricing, and client outreach to burnout prevention, legal essentials, and income diversification.

    • Interactive Exercises for every chapter, guiding you to implement what you learn.

    • Checklists on onboarding, time management, pricing, red flags, portfolio building, and more.

    • Templates & Tools including:

      • 13 email templates tailored for illustrators and graphic designers.

      • A pricing cheat sheet with industry benchmarks.

      • Payment and client outreach trackers (Google Sheets and Excel formats).

      • Invoice templates (Word and Google Docs formats).

      • Contract templates for illustrators and graphic designers.

  • This isn’t just a guide—it’s a complete toolkit designed to make running your freelance business easier, more efficient, and more rewarding.

    Every section is designed to not only teach you but also provide you with the tools to put that knowledge into action.

    Whether you’re just starting out or looking to refine and scale your business, this roadmap is your all-in-one resource for turning your creative passion into a sustainable career.

Portfolio Review

$120 AUD

  • A comprehensive, tailored critique of your portfolio to help you make a stronger first impression and attract the right clients. Here’s what you get:

    • A detailed pre-assessment of your portfolio, identifying strengths, gaps, and opportunities for improvement.

    • A 30-minute one-on-one video call to discuss your portfolio and receive clear, actionable feedback.

    • Practical suggestions on how to refine your presentation, tell compelling project stories, and align your portfolio with your ideal clients.

    You’ll walk away with a clear plan to elevate your portfolio and showcase your best work effectively.

  • Your portfolio is your most powerful tool for landing work, but it’s hard to see it objectively. This personalised portfolio review gives you expert feedback tailored to your goals and audience. Whether you’re just starting out or looking to attract bigger, better clients, you’ll get actionable advice to showcase your work with confidence and clarity—so you can stand out and secure the opportunities you deserve.

Creative Career Coaching

From $210AUD

  • Choose from three tailored coaching options to fit your goals:

    • Power Hour: A focused 60-minute one-on-one session to tackle specific challenges with actionable advice.

    • The Creative Roadmap: Two 60-minute sessions over one month, plus a personalised plan of action to help you achieve clear, targeted goals.

    • Creative Career Accelerator: A 3-month coaching program with two 60-minute sessions per month, weekly email check-ins, and a customised roadmap for consistent progress and accountability.

    No matter which option you choose, you'll receive expert insights, practical tools, and strategies that are tailored to your creative career.

  • You don’t have to navigate the challenges of freelancing alone. Whether you’re feeling stuck on pricing, portfolio building, finding clients, or scaling your business, Creative Career Coaching offers the guidance and clarity you need to take meaningful steps forward. With a focus on your goals, your challenges, and your potential, this program provides actionable advice, a clear direction, and support to help you grow a thriving creative career.

The Creative Circle Membership

$16.99AUD/month

  • A supportive membership designed to help you grow your creative career with consistent guidance and actionable tools. Here’s what you’ll get:

    • A weekly email packed with exclusive tips, insights, and step-by-step creative, goal-setting, and business projects to help you make progress.

    • Access to a live monthly Q&A session on Google Meet, where you can submit your questions, attend live, or watch the recorded replay at your convenience.

    • Practical worksheets, prompts, and resources to keep you inspired and on track every week.

    This membership is designed to provide ongoing support, structure, and creative growth at every stage of your journey.

  • Creative careers can feel isolating and uncertain, but you don’t have to do it alone. The Creative Circle gives you consistent guidance, actionable steps, and a community of support. With regular tips, practical projects, and a monthly Q&A, you’ll get the tools and direction you need to keep moving forward, hit your goals, and thrive in your creative business—one step at a time.