The Benefits of Rebranding Your Business: When and Why to Consider It
Rebranding is a bold move, but when done strategically, it can revitalise a business, attract new customers, and strengthen your position in the market…
Staying Ahead: How to Keep Up with the Latest Design Trends and Tools
The world of design moves fast. With new tools, techniques, and trends emerging constantly, staying ahead can feel like an uphill battle for designers and illustrators…
Time Management Tips for Freelance Creatives: Staying Productive and Balanced
For many freelance creatives, managing time can feel like an endless juggling act. Between multiple projects, client deadlines, and maintaining a personal life, the days can easily feel too short. I’ve been there. In the early years of my business, I often found myself working late into the night or sacrificing weekends to catch up…
Essential Elements of a Strong Brand Identity: What Every Business Should Know
A strong brand identity is the cornerstone of any successful business. It’s what sets your company apart from the competition, fosters customer loyalty, and communicates your values in an instant. But what exactly goes into building a cohesive and impactful brand identity?
Top Marketing Tips for Designers and Illustrators: Proven Self-Promotion Strategies
For many creatives, self-promotion can feel daunting. The idea of marketing yourself might evoke cringeworthy memories of awkward sales pitches or fears of sounding too pushy. I’ve been there, too. But over time, I realised that promoting my work wasn’t just an optional part of growing my creative business—it was essential…
Mastering Cold Outreach: How to Land Your Next Big Illustration or Design Client
Whether you’re just starting out, or you’re a seasoned creative, waiting for clients to come to you simply isn’t an option. One of the most effective ways to build a network and secure illustration and design jobs is through cold outreach…
10 Essential Tips to Optimise Your Portfolio and Attract More Clients
Your portfolio is more than just a collection of your work; it’s your first impression and one of the most powerful tools for attracting new clients…
Why Every Creative Should Be Using Pinterest (and How to Maximise Your Reach)
As a busy creative, you’re likely juggling multiple projects, deadlines, and platforms. So when it comes to promoting yourself and your products, you want to invest your time in strategies that deliver real results. Enter Pinterest—a platform often misunderstood as just another social media site but actually one of the most powerful tools for creatives. If you’ve been wondering whether Pinterest is worth your time, or how to make the most of it, this blog post is for you.
Unlocking LinkedIn: The Hidden Goldmine for Freelance Graphic Designers and Illustrators
As a freelance graphic designer or illustrator, you might be overlooking one of the most powerful tools in your client-finding arsenal: LinkedIn. Often seen as just a platform for job seekers and corporate networking, LinkedIn is actually a goldmine for freelancers looking to grow their business. If you’ve been underestimating its potential, it’s time to rethink your strategy.
How Spot Illustrations Increase Brand Awareness
Spot illustrations are a great tool to add personality to your brand. I always include them in my branding packages, and I’ve created a lot of spot libraries for clients who wanted to improve their engagement. Today I’m going to share why brands like Google, Apple, Coca-Cola, Nike, and McDonalds use spot illustrations to boost their content.
Graphic Design Techniques for More Engaging Content
Competition for audience engagement is becoming increasingly fierce. What truly sets a brand apart is its ability to tell a compelling visual story that not only captures, but also deeply engages their audience. Today I'm sharing 5 techniques to transform your designs, communicate more effectively, and connect meaningfully with your target audience.
Font Psychology: Unlocking the Secrets of Typography
Ever wondered why some fonts make you feel a certain way? The right font can make all the difference in your design.Whether you're crafting a logo, designing a website, or creating social media graphics, understanding font psychology is key. I've put together a quick guide to help you choose the perfect font for your next project.
How to Find Clients as a Freelance Creative
One of the most common questions I’m asked is “How do you find clients as a freelance creative”?Ultimately it all comes down to strategy, persistence, and an ability to be your own advocate. With that in mind, here are my top 5 tips to help you attract more clients…
Innovative Graphic Design Techniques to Captivate Your Audience
Graphic design is more than just aesthetics; it's about creating an experience that resonates with viewers. Here, we explore cutting-edge techniques that can transform your designs and captivate your audience.
Why Consistent Branding is Key to Business Success
In today's fast-paced and highly competitive business landscape, standing out is more crucial than ever. Yet, in the midst of countless brands vying for attention, how can you ensure that your business not only attracts but retains its audience? The answer lies in consistent branding. Let's explore why maintaining a cohesive brand identity is fundamental to business success and how it can propel your company to new heights.
Top 20 Fashion Fonts to Elevate your Branding, Logos, and Graphic Design Projects
If you're on the hunt for the perfect fashion font that'll make your next project pop, you're in the right place. Whether you're crafting an elegant logo, a chic branding package, or simply bringing some flair to your next graphic design project, the right font can speak volumes.
Connecting With Your Target Audience: The Critical Role of Strategic Design
In today's market, success hinges on more than the fundamental offerings of products and services. What truly sets a brand apart is its ability to tell a compelling visual story that not only captures, but also deeply engages their audience.
AI Revolution: Will Creatives Still Have Jobs in the Age of Artificial Design?
In the whirlwind of technological advancement, the rise of artificial intelligence (AI) in art and design has sparked a fierce debate: As AI grows more sophisticated, will creatives still have their place in the Age of Artificial Design?
Exploring Vector Graphics: Unraveling Their Secrets and Why They're the Choice for Top-Tier Designs
In the vast and vibrant world of digital design, vector graphics hold a special place. They're like the Swiss Army knife in a designer's toolkit—versatile, scalable, and impeccably sharp. But what exactly are vector graphics, and why have they become the go-to choice for designers and clients alike?
The Top 10 Drawing Tablets of 2024: A Comprehensive Guide
The digital canvas has expanded greatly in 2024, with drawing tablets becoming indispensable tools for artists, designers, and illustrators. Here's a rundown of the top 10 drawing tablets that are redefining creativity and precision in the digital age.