Top 10 Books Every Creative Business Owner Should Read
Running a creative business means juggling artistry, strategy, and systems—all while trying to stay inspired and avoid burnout. Whether you're a designer, illustrator, or creative entrepreneur, the right book can be a game-changer for your mindset and momentum.
Here are 10 of my favourite reads that blend practical advice with creative insight—perfect for building a business that works for you.
1. Day Trading Attention by Gary Vaynerchuk
For creatives learning how to get seen online.
If you read only one book as a creative business owner, make it this one. Gary Vaynerchuk—renowned entrepreneur and marketing expert—dives deep into what it really takes to build a brand and drive sales in today’s fast-moving social media world. This bestselling book is packed with strategic insights, real-world case studies, and actionable tips on how to win attention (and keep it).
2. Company of One by Paul Jarvis
For simplifying your business without losing impact.
This one’s for anyone who's realised they don’t want to build an agency—they just want to build a business that supports their life. Paul Jarvis makes a compelling case for staying small, sustainable, and profitable as a creative business owner.
3. The Practice by Seth Godin
For staying consistent when motivation dips.
The creative path is long. This book is about trusting the process, showing up even when it’s hard, and creating because it matters. Seth Godin’s writing is always a nudge in the right direction, especially when you're in a rut.
4. Big Magic by Elizabeth Gilbert
For reconnecting with your creative joy.
Equal parts memoir and creative manifesto, this one’s for when you need permission to make things purely because they bring you joy. Gilbert shares what it means to live a creative life without fear (or at least, without letting fear drive).
5. Show Your Work by Austin Kleon
For sharing your process without selling your soul.
If you feel awkward about marketing, start here. This book makes the case for generosity over perfectionism—showing your work bit by bit, building in public, and letting people connect with your process.
6. Essentialism by Greg McKeown
For cutting the clutter and focusing on what matters.
Creative business owners wear a lot of hats—but that doesn't mean you need to do everything. Essentialism is about getting clear on your priorities, setting boundaries, and protecting your energy.
7. The Creative Act: A Way of Being by Rick Rubin
For embracing creativity as a lifestyle.
This is a slower, more philosophical read—but it’s beautifully written and grounding. Rubin explores creativity as a practice of awareness, curiosity, and intuition. It's less about output, more about how you live as a creative.
8. The Tipping Point by Malcolm Gladwell
Understand what makes ideas catch on.
This modern classic explores how small ideas can spark big change. Gladwell breaks down the anatomy of trends—what makes them take off and how to position your work for maximum influence. For creative business owners, it’s a fascinating look at the psychology behind going viral, building momentum, and turning attention into action.
9. Atomic Habits by James Clear
For building better routines that support your goals.
This is the habit book that sticks. Clear breaks down how to build small, consistent habits that lead to big results—perfect for creatives who want to build structure without feeling boxed in.
10. Steal Like an Artist by Austin Kleon
For getting unstuck and staying inspired.
A classic, especially if you’re feeling blocked or burnt out. Steal Like an Artist is about remixing inspiration, not reinventing the wheel. Short, digestible, and full of creative sparks.
Wrapping Up
These books have helped me navigate growth, mindset, and staying creatively grounded along the way. No matter where you are on your creative business journey—just getting started or scaling something established—reading the right books can offer a fresh perspective, spark new ideas, and remind you that you’re not in it alone. From practical marketing advice and habit-building strategies to mindset shifts and creative inspiration, each of these books brings something valuable to the table.
