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Why Every Creative Should Be Using Pinterest (and How to Maximise Your Reach)

Why Every Creative Should Be Using Pinterest (and How to Maximise Your Reach)

As a busy creative, you’re likely juggling multiple projects, deadlines, and platforms. So when it comes to promoting yourself and your products, you want to invest your time in strategies that deliver real results. Enter Pinterest—a platform often misunderstood as just another social media site but actually one of the most powerful tools for creatives. If you’ve been wondering whether Pinterest is worth your time, or how to make the most of it, this blog post is for you.

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Unlocking LinkedIn: The Hidden Goldmine for Freelance Graphic Designers and Illustrators

Unlocking LinkedIn: The Hidden Goldmine for Freelance Graphic Designers and Illustrators

As a freelance graphic designer or illustrator, you might be overlooking one of the most powerful tools in your client-finding arsenal: LinkedIn. Often seen as just a platform for job seekers and corporate networking, LinkedIn is actually a goldmine for freelancers looking to grow their business. If you’ve been underestimating its potential, it’s time to rethink your strategy.

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How Spot Illustrations Increase Brand Awareness
Branding, Graphic Design, Illustration Shira Bentley Branding, Graphic Design, Illustration Shira Bentley

How Spot Illustrations Increase Brand Awareness

Spot illustrations are a great tool to add personality to your brand. I always include them in my branding packages, and I’ve created a lot of spot libraries for clients who wanted to improve their engagement. Today I’m going to share why brands like Google, Apple, Coca-Cola, Nike, and McDonalds use spot illustrations to boost their content.

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Graphic Design Techniques for More Engaging Content
Branding, Graphic Design, Design Tips, Small Business Shira Bentley Branding, Graphic Design, Design Tips, Small Business Shira Bentley

Graphic Design Techniques for More Engaging Content

Competition for audience engagement is becoming increasingly fierce. What truly sets a brand apart is its ability to tell a compelling visual story that not only captures, but also deeply engages their audience. Today I'm sharing 5 techniques to transform your designs, communicate more effectively, and connect meaningfully with your target audience.

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Font Psychology: Unlocking the Secrets of Typography
Graphic Design, Design Tips, Branding Shira Bentley Graphic Design, Design Tips, Branding Shira Bentley

Font Psychology: Unlocking the Secrets of Typography

Ever wondered why some fonts make you feel a certain way? The right font can make all the difference in your design.Whether you're crafting a logo, designing a website, or creating social media graphics, understanding font psychology is key. I've put together a quick guide to help you choose the perfect font for your next project.

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First Impressions Matter: How Visuals Shape Brand Perception

First Impressions Matter: How Visuals Shape Brand Perception

There’s nothing quite like the power of first impressions, and in the digital age, your brand's first impression is made through visuals. It becomes the virtual handshake that can seal the deal or break the connection. But why are visuals so pivotal in shaping brand perception? Let’s explore how visual storytelling can impact your brand's narrative.

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Affordable Graphic Design Solutions for Small Businesses

Affordable Graphic Design Solutions for Small Businesses

In the dynamic world of startups and small businesses, establishing a compelling visual identity is pivotal. It's the visual handshake, the first impression, and the silent ambassador of your brand. While enlisting professional graphic design services is the gold standard for ensuring brand consistency and messaging, it's not the only path to achieving a polished and cohesive brand identity. For businesses launching on a shoestring budget or those just dipping their toes into the entrepreneurial waters, the digital age offers a treasure trove of resources.

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Elevate Your Brand: Professional Graphic Design Services Explained
Graphic Design, Small Business, Freelancing, Branding Shira Bentley Graphic Design, Small Business, Freelancing, Branding Shira Bentley

Elevate Your Brand: Professional Graphic Design Services Explained

In today’s crowded market, where attention spans are short and expectations are high, the strength of your branding can be the difference between blending in and standing out. That's where professional graphic design services come in, offering a vital edge to not only grab but also deeply engage your audience.

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Mastering Modern Graphic Design: Essential Tips and Trends for 2024

Mastering Modern Graphic Design: Essential Tips and Trends for 2024

As we step into 2024, the graphic design universe is brimming with vibrant trends that embrace creativity and innovation. In this article, I share the the new trends that are shaping the future of graphic design, and tips on how to incorporate them into your work.

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The Best Graphic Design Software for Professionals: Unlocking Creativity
Illustration, Graphic Design, Design Tips, Freelancing Shira Bentley Illustration, Graphic Design, Design Tips, Freelancing Shira Bentley

The Best Graphic Design Software for Professionals: Unlocking Creativity

In the grand theater of graphic design, software plays the starring role. The right tools not only unlock the treasure chest of creativity but also arm designers with the power to bring their wildest imaginations to life. As we navigate the vast seas of digital artistry in 2024, let's spotlight the crème de la crème of graphic design software, each offering unique capabilities to cater to the diverse needs of professionals.

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Unveiling the Top 10 Graphic Design Trends of 2024: Where Creativity Meets Innovation
Freelancing, Graphic Design, Design Tips Shira Bentley Freelancing, Graphic Design, Design Tips Shira Bentley

Unveiling the Top 10 Graphic Design Trends of 2024: Where Creativity Meets Innovation

As we embark on a new year, the world of graphic design continues to evolve, pushing boundaries and setting new standards. In 2024, we find ourselves immersed in a vibrant mix of styles, techniques, and technologies that redefine the way we communicate visually. In this article I unveil the top 10 graphic design trends that are shaping the landscape this year.

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7 Best Website Builders for Freelancers and Creatives: Building Your Digital Showcase
Graphic Design, Small Business, Freelancing Shira Bentley Graphic Design, Small Business, Freelancing Shira Bentley

7 Best Website Builders for Freelancers and Creatives: Building Your Digital Showcase

Today, we're diving into the realm of website builders tailored for freelancers and creatives. Let's explore the platforms that will turn your digital canvas into a vibrant showcase of your skills and expertise. Get ready to amplify your online presence and captivate your audience with these top-notch website builders!

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10 Must-Know Free Graphic Design Resources

10 Must-Know Free Graphic Design Resources

As we enter 2024, the landscape of free resources for graphic designers, small business owners, and entrepreneurs looking to scale their operations has never been richer. In this short guide, I'll introduce you to 10 essential graphic design resources that are freely available, offering everything from high-quality images and fonts to comprehensive software and icons.

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How to Master the Palette: Colour Theory Tips for Graphic Designers
Illustration, Graphic Design, Design Tips, Freelancing Shira Bentley Illustration, Graphic Design, Design Tips, Freelancing Shira Bentley

How to Master the Palette: Colour Theory Tips for Graphic Designers

Colour theory is like the secret sauce that can take your graphic designs from meh to mesmerising. Whether you're a design veteran or just embarking on this chromatic journey, let's chat about some colour theory tips that will add that extra pizzazz to your visual creations.

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Top Web Hosting Picks for 2024: Ideal for Bloggers and Small Businesses

Top Web Hosting Picks for 2024: Ideal for Bloggers and Small Businesses

As we step into 2024, the demand for reliable, fast, and secure hosting services has never been higher. To help you navigate through the myriad of options available, I've compiled a list of the six best hosting companies for bloggers and small businesses in 2024.

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