Do Consumers Actually Like AI-Generated Content? Here’s What the Research Says
Over the past year, I’ve had countless messages from creatives asking the same thing: “Should I be worried about AI taking over?”
It’s a fair question. AI is moving quickly, and it’s changing the creative industry in real time. There's a lot to unpack in this conversation—copyright, ethics, opportunity—but today I want to focus on one key question:
What do consumers actually think about AI-generated content?
Because while brands might be drawn to AI for its speed and cost-cutting potential, their primary goal is still to connect with people—and the data shows that’s where AI is falling short…
5 Common Reasons Creatives Struggle to Get Work—And How to Fix Them
It’s one of the most frustrating experiences for any creative: you're showing up, doing the work, putting yourself out there—and still not seeing results. No new clients. No replies. No leads.
Recently, I spoke to an illustrator who was in exactly that place. She was updating her portfolio, posting on social media, sending outreach emails—but nothing was landing. She was starting to wonder if it was time to give up.
But the truth is, she was much closer than she thought…
How to Apply to Illustration Agents: Everything You Need to Know
Navigating the world of illustration can be both exciting and challenging, especially when it comes to expanding your opportunities and finding the right clients. This is where an illustration agent can become an invaluable ally. But how do you apply to an agent, and what should you expect when working with one?
Time Management Tips for Freelance Creatives: Staying Productive and Balanced
For many freelance creatives, managing time can feel like an endless juggling act. Between multiple projects, client deadlines, and maintaining a personal life, the days can easily feel too short. I’ve been there. In the early years of my business, I often found myself working late into the night or sacrificing weekends to catch up…
Top Marketing Tips for Designers and Illustrators: Proven Self-Promotion Strategies
For many creatives, self-promotion can feel daunting. The idea of marketing yourself might evoke cringeworthy memories of awkward sales pitches or fears of sounding too pushy. I’ve been there, too. But over time, I realised that promoting my work wasn’t just an optional part of growing my creative business—it was essential…
Mastering Cold Outreach: How to Land Your Next Big Illustration or Design Client
Whether you’re just starting out, or you’re a seasoned creative, waiting for clients to come to you simply isn’t an option. One of the most effective ways to build a network and secure illustration and design jobs is through cold outreach…
10 Essential Tips to Optimise Your Portfolio and Attract More Clients
Your portfolio is more than just a collection of your work; it’s your first impression and one of the most powerful tools for attracting new clients…
Why Every Creative Should Be Using Pinterest (and How to Maximise Your Reach)
As a busy creative, you’re likely juggling multiple projects, deadlines, and platforms. So when it comes to promoting yourself and your products, you want to invest your time in strategies that deliver real results. Enter Pinterest—a platform often misunderstood as just another social media site but actually one of the most powerful tools for creatives. If you’ve been wondering whether Pinterest is worth your time, or how to make the most of it, this blog post is for you.
Unlocking LinkedIn: The Hidden Goldmine for Designers and Illustrators
When it comes to finding clients, LinkedIn probably isn’t the first platform that comes to mind for illustrators and designers. It’s easy to assume it’s just for corporate professionals, recruiters, or people looking for traditional 9–5 roles.
But if you’re a creative professional—whether you freelance, run a studio, or sell design services—it’s time to start seeing LinkedIn for what it really is…
How Spot Illustrations Increase Brand Awareness
Spot illustrations are a great tool to add personality to your brand. I always include them in my branding packages, and I’ve created a lot of spot libraries for clients who wanted to improve their engagement. Today I’m going to share why brands like Google, Apple, Coca-Cola, Nike, and McDonalds use spot illustrations to boost their content.
How to Find Clients as a Designer and Illustrator: 6 Tips for Creative Professionals
One of the most common questions I’m asked is “How do you find clients as a designer and illustrator”?
Ultimately it all comes down to strategy, persistence, and an ability to be your own advocate. With that in mind, here are my top 6 tips to help you attract more clients…
The Top 10 Drawing Tablets of 2024: A Comprehensive Guide
The digital canvas has expanded greatly in 2024, with drawing tablets becoming indispensable tools for artists, designers, and illustrators. Here's a rundown of the top 10 drawing tablets that are redefining creativity and precision in the digital age.
Illustrating Children's Books: How to Craft Enchanting Visuals to Enhance the Reading Experience
Creating enchanting visuals for children's books is an art form that goes beyond mere illustration; it's about breathing life into stories, making them leap off the page and dance in the imaginations of young readers. Here's a guide on how to craft visuals that not only complement the narrative but also enhance the reading experience, making every turn of the page a discovery.
How to Integrate Candy-Coloured Pastels into Your Illustrations for a Playful Touch
There’s something irresistibly charming about pastels. Maybe it’s their softness, maybe it’s the way they quietly command attention without shouting—or maybe it’s the nostalgia they bring…
Dreams and Reality: Why Surrealist Illustration is Trending in 2024
Surrealism has always been about pushing boundaries—of logic, of form, of reality itself. And in 2024, surrealist illustration is having a serious moment. It’s strange, it’s beautiful, it’s deeply imaginative—and right now, it’s everywhere.
The Best Graphic Design Software for Professionals: Unlocking Creativity in 2024
When it comes to graphic design, your tools make all the difference. The right software doesn’t just help you bring an idea to life—it shapes the way you work, think, and create. Whether you’re building brand identities, crafting editorial layouts, designing websites, or illustrating packaging, choosing the right tool is essential…
How to Start Illustrating: Drawing Tips for Beginners
If you're just starting out with illustration, welcome! Whether you're dreaming of turning it into a career or simply exploring it as a creative outlet, the early stages can feel exciting—and a little overwhelming. There’s so much to learn, from techniques and tools to building your confidence as a creative…
How to Master Colour Theory: Practical Tips for Graphic Designers
If you’ve ever looked at a design and thought, “That just works”—chances are colour had a lot to do with it. Colour theory is one of the most powerful tools in your design toolkit. Whether you’re building a brand, creating packaging, or designing social media graphics, knowing how to choose and use colour well can completely transform your work.
How to Master Typography: Lettering Tips Every Graphic Designer Should Know
Mastering typography is crucial for any graphic designer aiming to create impactful and effective designs. From understanding kerning and leading to tracking and hierarchy, knowing the finer details can set your work apart…
How to Become a Freelance Creative: For Illustrators & Graphic Designers
So, you're thinking about waving goodbye to the 9-5 grind and giving the freelance lifestyle a shot. Before you quit your day job, let's chat about some important things to keep in mind…