How to Apply to Illustration Agents: Everything You Need to Know
Navigating the world of illustration can be both exciting and challenging, especially when it comes to expanding your opportunities and finding the right clients. This is where an illustration agent can become an invaluable ally. But how do you apply to an agent, and what should you expect when working with one?
Top 10 Graphic Design Trends to Watch in 2025: Creativity and Innovation on the Rise
As we enter 2025, the world of graphic design is embracing a blend of technological advancements and artistic experimentation. From dynamic visuals to experiential art, designers are finding new ways to captivate audiences and convey impactful messages…
The Benefits of Rebranding Your Business: When and Why to Consider It
Rebranding is a bold move, but when done strategically, it can revitalise a business, attract new customers, and strengthen your position in the market…
Staying Ahead: How to Keep Up with the Latest Design Trends and Tools
The world of design moves fast. With new tools, techniques, and trends emerging constantly, staying ahead can feel like an uphill battle for designers and illustrators…
Time Management Tips for Freelance Creatives: Staying Productive and Balanced
For many freelance creatives, managing time can feel like an endless juggling act. Between multiple projects, client deadlines, and maintaining a personal life, the days can easily feel too short. I’ve been there. In the early years of my business, I often found myself working late into the night or sacrificing weekends to catch up…
Essential Elements of a Strong Brand Identity: What Every Business Should Know
A strong brand identity is the cornerstone of any successful business. It’s what sets your company apart from the competition, fosters customer loyalty, and communicates your values in an instant. But what exactly goes into building a cohesive and impactful brand identity?
Top Marketing Tips for Designers and Illustrators: Proven Self-Promotion Strategies
For many creatives, self-promotion can feel daunting. The idea of marketing yourself might evoke cringeworthy memories of awkward sales pitches or fears of sounding too pushy. I’ve been there, too. But over time, I realised that promoting my work wasn’t just an optional part of growing my creative business—it was essential…
Mastering Cold Outreach: How to Land Your Next Big Illustration or Design Client
Whether you’re just starting out, or you’re a seasoned creative, waiting for clients to come to you simply isn’t an option. One of the most effective ways to build a network and secure illustration and design jobs is through cold outreach…
10 Essential Tips to Optimise Your Portfolio and Attract More Clients
Your portfolio is more than just a collection of your work; it’s your first impression and one of the most powerful tools for attracting new clients…
Why Every Creative Should Be Using Pinterest (and How to Maximise Your Reach)
As a busy creative, you’re likely juggling multiple projects, deadlines, and platforms. So when it comes to promoting yourself and your products, you want to invest your time in strategies that deliver real results. Enter Pinterest—a platform often misunderstood as just another social media site but actually one of the most powerful tools for creatives. If you’ve been wondering whether Pinterest is worth your time, or how to make the most of it, this blog post is for you.
Unlocking LinkedIn: The Hidden Goldmine for Freelance Graphic Designers and Illustrators
As a freelance graphic designer or illustrator, you might be overlooking one of the most powerful tools in your client-finding arsenal: LinkedIn. Often seen as just a platform for job seekers and corporate networking, LinkedIn is actually a goldmine for freelancers looking to grow their business. If you’ve been underestimating its potential, it’s time to rethink your strategy.
How Spot Illustrations Increase Brand Awareness
Spot illustrations are a great tool to add personality to your brand. I always include them in my branding packages, and I’ve created a lot of spot libraries for clients who wanted to improve their engagement. Today I’m going to share why brands like Google, Apple, Coca-Cola, Nike, and McDonalds use spot illustrations to boost their content.
Graphic Design Techniques for More Engaging Content
Competition for audience engagement is becoming increasingly fierce. What truly sets a brand apart is its ability to tell a compelling visual story that not only captures, but also deeply engages their audience. Today I'm sharing 5 techniques to transform your designs, communicate more effectively, and connect meaningfully with your target audience.
Font Psychology: Unlocking the Secrets of Typography
Ever wondered why some fonts make you feel a certain way? The right font can make all the difference in your design.Whether you're crafting a logo, designing a website, or creating social media graphics, understanding font psychology is key. I've put together a quick guide to help you choose the perfect font for your next project.
How to Find Clients as a Freelance Creative
One of the most common questions I’m asked is “How do you find clients as a freelance creative”?Ultimately it all comes down to strategy, persistence, and an ability to be your own advocate. With that in mind, here are my top 5 tips to help you attract more clients…
Top 20 Fashion Fonts to Elevate your Branding, Logos, and Graphic Design Projects
If you're on the hunt for the perfect fashion font that'll make your next project pop, you're in the right place. Whether you're crafting an elegant logo, a chic branding package, or simply bringing some flair to your next graphic design project, the right font can speak volumes.
The Top 10 Drawing Tablets of 2024: A Comprehensive Guide
The digital canvas has expanded greatly in 2024, with drawing tablets becoming indispensable tools for artists, designers, and illustrators. Here's a rundown of the top 10 drawing tablets that are redefining creativity and precision in the digital age.
First Impressions Matter: How Visuals Shape Brand Perception
There’s nothing quite like the power of first impressions, and in the digital age, your brand's first impression is made through visuals. It becomes the virtual handshake that can seal the deal or break the connection. But why are visuals so pivotal in shaping brand perception? Let’s explore how visual storytelling can impact your brand's narrative.
Affordable Graphic Design Solutions for Small Businesses
In the dynamic world of startups and small businesses, establishing a compelling visual identity is pivotal. It's the visual handshake, the first impression, and the silent ambassador of your brand. While enlisting professional graphic design services is the gold standard for ensuring brand consistency and messaging, it's not the only path to achieving a polished and cohesive brand identity. For businesses launching on a shoestring budget or those just dipping their toes into the entrepreneurial waters, the digital age offers a treasure trove of resources.
Elevate Your Brand: Professional Graphic Design Services Explained
In today’s crowded market, where attention spans are short and expectations are high, the strength of your branding can be the difference between blending in and standing out. That's where professional graphic design services come in, offering a vital edge to not only grab but also deeply engage your audience.