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Do Consumers Actually Like AI-Generated Content? Here’s What the Research Says
Graphic Design, Illustration, Design Tips, Branding Shira Bentley Graphic Design, Illustration, Design Tips, Branding Shira Bentley

Do Consumers Actually Like AI-Generated Content? Here’s What the Research Says

Over the past year, I’ve had countless messages from creatives asking the same thing: “Should I be worried about AI taking over?”

It’s a fair question. AI is moving quickly, and it’s changing the creative industry in real time. There's a lot to unpack in this conversation—copyright, ethics, opportunity—but today I want to focus on one key question:

What do consumers actually think about AI-generated content?

Because while brands might be drawn to AI for its speed and cost-cutting potential, their primary goal is still to connect with people—and the data shows that’s where AI is falling short…

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Why Every Creative Should Be Using Pinterest (and How to Maximise Your Reach)

Why Every Creative Should Be Using Pinterest (and How to Maximise Your Reach)

As a busy creative, you’re likely juggling multiple projects, deadlines, and platforms. So when it comes to promoting yourself and your products, you want to invest your time in strategies that deliver real results. Enter Pinterest—a platform often misunderstood as just another social media site but actually one of the most powerful tools for creatives. If you’ve been wondering whether Pinterest is worth your time, or how to make the most of it, this blog post is for you.

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How Spot Illustrations Increase Brand Awareness
Branding, Graphic Design, Illustration Shira Bentley Branding, Graphic Design, Illustration Shira Bentley

How Spot Illustrations Increase Brand Awareness

Spot illustrations are a great tool to add personality to your brand. I always include them in my branding packages, and I’ve created a lot of spot libraries for clients who wanted to improve their engagement. Today I’m going to share why brands like Google, Apple, Coca-Cola, Nike, and McDonalds use spot illustrations to boost their content.

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Font Psychology: Unlocking the Secrets of Typography
Graphic Design, Design Tips, Branding Shira Bentley Graphic Design, Design Tips, Branding Shira Bentley

Font Psychology: Unlocking the Secrets of Typography

Ever wondered why some fonts make you feel a certain way? The right font can make all the difference in your design.Whether you're crafting a logo, designing a website, or creating social media graphics, understanding font psychology is key. I've put together a quick guide to help you choose the perfect font for your next project.

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Top 20 Fashion Fonts to Elevate your Branding, Logos, and Graphic Design Projects
Graphic Design, Design Tips, Branding Shira Bentley Graphic Design, Design Tips, Branding Shira Bentley

Top 20 Fashion Fonts to Elevate your Branding, Logos, and Graphic Design Projects

If you're looking for the perfect font to bring a touch of style and sophistication to your next design project, you’re in the right place. Whether you’re building a fashion brand, creating an elegant logo, or crafting eye-catching graphics, the right typeface makes all the difference…

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First Impressions Matter: How Visuals Shape Brand Perception

First Impressions Matter: How Visuals Shape Brand Perception

There’s nothing quite like the power of a first impression. And in the digital world, that first impression is often visual. Your branding—colours, logo, imagery, layout—is the virtual handshake that introduces your business. It’s what can spark connection... or push someone away. So, why do visuals hold so much weight when it comes to brand perception?

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Elevate Your Brand: Everything You Need to Know About Professional Graphic Design Services
Graphic Design, Small Business, Freelancing, Branding Shira Bentley Graphic Design, Small Business, Freelancing, Branding Shira Bentley

Elevate Your Brand: Everything You Need to Know About Professional Graphic Design Services

In a world of short attention spans and high expectations, good design isn’t just a luxury—it’s a necessity. Whether you're launching a new brand, refreshing your look, or trying to stand out in a crowded market, professional graphic design can help you do more than just look good. It can help you communicate clearly, connect meaningfully, and convert consistently.

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