Filter by:

Why Every Creative Should Be Using Pinterest (and How to Maximise Your Reach)

Why Every Creative Should Be Using Pinterest (and How to Maximise Your Reach)

As a busy creative, you’re likely juggling multiple projects, deadlines, and platforms. So when it comes to promoting yourself and your products, you want to invest your time in strategies that deliver real results. Enter Pinterest—a platform often misunderstood as just another social media site but actually one of the most powerful tools for creatives. If you’ve been wondering whether Pinterest is worth your time, or how to make the most of it, this blog post is for you.

Read More
How Spot Illustrations Increase Brand Awareness
Branding, Graphic Design, Illustration Shira Bentley Branding, Graphic Design, Illustration Shira Bentley

How Spot Illustrations Increase Brand Awareness

Spot illustrations are a great tool to add personality to your brand. I always include them in my branding packages, and I’ve created a lot of spot libraries for clients who wanted to improve their engagement. Today I’m going to share why brands like Google, Apple, Coca-Cola, Nike, and McDonalds use spot illustrations to boost their content.

Read More
Graphic Design Techniques for More Engaging Content
Branding, Graphic Design, Design Tips, Small Business Shira Bentley Branding, Graphic Design, Design Tips, Small Business Shira Bentley

Graphic Design Techniques for More Engaging Content

Competition for audience engagement is becoming increasingly fierce. What truly sets a brand apart is its ability to tell a compelling visual story that not only captures, but also deeply engages their audience. Today I'm sharing 5 techniques to transform your designs, communicate more effectively, and connect meaningfully with your target audience.

Read More
Font Psychology: Unlocking the Secrets of Typography
Graphic Design, Design Tips, Branding Shira Bentley Graphic Design, Design Tips, Branding Shira Bentley

Font Psychology: Unlocking the Secrets of Typography

Ever wondered why some fonts make you feel a certain way? The right font can make all the difference in your design.Whether you're crafting a logo, designing a website, or creating social media graphics, understanding font psychology is key. I've put together a quick guide to help you choose the perfect font for your next project.

Read More
First Impressions Matter: How Visuals Shape Brand Perception

First Impressions Matter: How Visuals Shape Brand Perception

There’s nothing quite like the power of first impressions, and in the digital age, your brand's first impression is made through visuals. It becomes the virtual handshake that can seal the deal or break the connection. But why are visuals so pivotal in shaping brand perception? Let’s explore how visual storytelling can impact your brand's narrative.

Read More
Elevate Your Brand: Professional Graphic Design Services Explained
Graphic Design, Small Business, Freelancing, Branding Shira Bentley Graphic Design, Small Business, Freelancing, Branding Shira Bentley

Elevate Your Brand: Professional Graphic Design Services Explained

In today’s crowded market, where attention spans are short and expectations are high, the strength of your branding can be the difference between blending in and standing out. That's where professional graphic design services come in, offering a vital edge to not only grab but also deeply engage your audience.

Read More
How to Launch a Successful Business: 10 Tips to Build Your Freelance Empire
Small Business, Freelancing, Branding Shira Bentley Small Business, Freelancing, Branding Shira Bentley

How to Launch a Successful Business: 10 Tips to Build Your Freelance Empire

As we step into 2024, the entrepreneurial spirit is more alive than ever, as the path to launching a successful business has become clearer and more accessible. This guide breaks down the journey into 10 easy steps, offering you a blueprint to turn your freelance aspirations into a thriving venture.

Read More
10 Essential Tools for Small Business Success
Small Business, Freelancing, Branding Shira Bentley Small Business, Freelancing, Branding Shira Bentley

10 Essential Tools for Small Business Success

Hello, savvy entrepreneurs and small business warriors! Ready to transform your hustle into a well-oiled productivity machine? Today, we're unveiling a lineup of top-notch tools that'll supercharge your small business game without breaking the bank. Buckle up and get ready to elevate your productivity to new heights!

Read More